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Recent Pathfinder Articles
This is the time of year you get a request from your boss to choose target accounts you will sell in the upcoming year. To avoid this becoming a very haphazard exercise, here are few steps to speed the process along. Not everyone is prospect for your product or service. Believe it, or not, some… Read more »
We’ve all heard the guy with the scripted presentation. No matter what you say, he has a canned reply. It is sooo obvious. I suggest you try something similar yet different. To be clear, a scripted sales call is literally what you say in the conversation. They are effectively used in call centers selling vacations and aluminum… Read more »
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"A lot of consultants offer mostly fluff, with some useful information mixed in. Mark cuts right to the the chase. You're not paying for unusable time spent." Mike Mackley
Director of Sales, Tilsner Carton Co.